
Cross Cultural Communication Strategies – Beyond Hofstede
This course is a part of

The globalized world is facing an increasing degree of serious controversies. Therefore, more than ever, we need an effective and empathetic intercultural dialogue in politics, business and civil society. This raises the question, are we using the best and most appropriate tools?
During the last years, specialized research has made large progress in investigating empirically what factors actually help to overcome strangeness and unease in situations of cultural complexity. Based on this, practitioners developed new models about how to work pro-actively on these factors to better achieve communicational goals.
With the help of new theoretical frameworks and methodological tools we can, for example, meet the complexity of a culturally diverse personality. Moreover, it is possible to manage the dynamics of communication and interaction within a specific context, going beyond simplistic and ethnocentric notions of “national cultures” as boxes. This allows to dissolve wrong assumptions on cultural socialization as determinant “DNA of the mind”, and to question the misleading promise of intercultural competence as ability to “decode” the other.
Based on current research findings, this course provides an update about the most recent insights from the academic field of intercultural studies and it teaches to leverage didactical tools that were recently developed by intercultural practitioners. By completing the course, you will become a trained expert in these communicative strategies. You will be able to understand why in intercultural situations strangeness occurs, and you will be prepared to apply this knowledge to act accordingly. Communicational strategies will allow you to systematically create interpersonal familiarity as a basis for smooth communication and joint collaboration.
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Course directors on Cross Cultural Communication Strategies
Course details of Cross Cultural Communication Strategies
Key benefits - communication in the real-world
- Introduction into the most recent scientific insights on intercultural communication and why these are critical for intercultural communication in the real world
- Reflect about the constraints of conventional national culture standard approaches and why their use provokes the risk of counterproductive effects
- Learn about newly developed tools of complex and situationally determined intercultural communication, based on the state-of-the art and empirical data
- Train how to apply them in specific situations of transcultural real-world communication, under careful observation of the context and extra-cultural factors
- Train how to evaluate your own intercultural performance and the achievement of communicational goals
Course content - communication, culture and strategy
- Introduction to the core concepts related to culture and communication
- Critical review of parameter based national standard models (Hofstede, Trompenaars, etc.) and the constraints of their applicability in real world communication
- Presentation of topical research-based models on inter/transcultural communication (Cultural Intelligence, Postcultural Communication, Cohesion Approach, Small Culture Approach, Rubik Cubes Model, among others)
- Strategies for applying these tools in specific situations of transcultural communication
- Work on cases and resolution of critical incidents
- Training in self-evaluation of transcultural performance
Participant profile
The course is for professionals who wish to update on state-of-the art knowledge on intercultural communication. These includes people who work with international partners or in international teams as well as intercultural coaches, trainers and advisers.
Participants are expected to read selected texts that introduce to the theoretical frameworks of intercultural/transcultural theory (available on the course platform before the start of the course) and to participate actively in the analysis of real-world cases.
Location
University of Copenhagen
South Campus, Faculty of Law
Njalsgade 76
DK-2300 København S
Denmark
Contact
+45 3533 3423
Time and Date
14-16 August 2023
09:00-16:30